SOURCE:Carroll School of Management Center for Corporate Citizenship at Boston College
DESCRIPTION:
CHESTNUT HILL, Mass., January 21, 2013 /3BL Media/ - The Boston College Center for Corporate Citizenship has just released its latest publication of The Corporate Citizen magazine. Issue 8 looks at the power of partnership to increase the value of corporate citizenship for business and society. As with a team of rowers, corporate citizenship partnerships require pulling together in a coordinated way with clear communication and direction to maximize each partner’s contribution to the effort. Stories in this issue illustrate how this is accomplished at leading companies
The magazine opens with “A guide to forming effective partnerships”, offering some best practices in implementing an important strategy for companies trying to meet their corporate citizenship goals. It explains critical steps that allow a company to leverage its partners’ resources while engaging stakeholders and building awareness on important issues. To read more an electronic version of the magazine is available for you to download at www.BCCorporateCitizenship.org.
KEYWORDS: Marketing, Media & Communications, Corporate Citizenship, CSR goals, #CSR, Partnerships, Community Partnerships
