“The Frog in the Hot Water Effect”
SOURCE: Branding for Good
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According to Tom Rand, Managing Director at MaRS Cleantech Fund and author of “Kick the Fossil Fuel Habit”, we now have no choice but to rapidly “de-carbon” our economy. “This is the global, industrial economy’s end-game,” he says, adding that paring down on our carbon diet will be the most difficult thing modern humankind has ever attempted to do – “it makes putting a man on the moon look like a cakewalk”.
Rand will be a keynote speaker at this year’s Corporate and Community Social Responsibility CCSR Conference to be held on November 6th, 2012 at Algonquin College, Ottawa. This 5th annual CCSR conference – with a focus on the Canadian Perspective – is the country’s largest Community and Corporate Social Responsibility conference inviting experts from across the globe to share insights and showcase excellence in CCSR.
KEYWORDS: Business & Trade, Energy, Environment, People, Social Action & Community Engagement, Tom Rand, CCSR Conference, ottawa, Algonquin College, climate change, MaRS Cleantech Fund, Kick the Fossil Fuel Habit, de-carbon
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