Yum! Brands Adds New Interactive Component to Hunger Fundraiser

SOURCE:Yum! Brands

DESCRIPTION:

Yum! Brands has announced the launch of its annual World Hunger Relief effort with the new "Pass The Red Cup" challenge featuring multi-Grammy Award winner Christina Aguilera.

Aguilera has been the spokesperson for Yum! Brands' hunger initiative since 2009.

Continue reading > http://bit.ly/1pErcAK

*Originally published on QSR Magazine on August 6, 2014

#PassTheRedCup: http://www.hungertohope.com

Join the movement to feed the hungry: https://www.facebook.com/WorldHungerRelief

Follow us on Twitter: https://twitter.com/WldHungerRelief

Tweet me:.@YumBrands adds new interactive component to hunger fundraiser http://bit.ly/1pErcAK via @QSRMagazine #PassTheRedCup

KEYWORDS: Philanthropy, Business & Trade, charitable giving, Yum! Brands, #PassTheRedCup, Christina Aguilera, pizza hut, Taco Bell, KFC