SOURCE:Sustainable Brands
DESCRIPTION:
If you’ve heard me speak at a conference, you know there’s a point in the presentation where I typically say, “Don’t try to educate your audience into changing their behaviors.” Then I ask the audience to raise their hands if they can think of at least one thing they know they should do on a daily basis to be healthier but that they don’t do. Nearly every hand goes up, and I say, “See, knowing a thing doesn’t mean you’re going to do a thing.”
But I might be wrong.
Read the full article here.
KEYWORDS: Media & Communications, Business & Trade, sustainable brands
