SOURCE:Justmeans
DESCRIPTION:
(3BL Media/Justmeans) – Lego A/S is looking for a sustainable replacement for ABS, its signature bricks material. The company has set a target to find and use a sustainable alternative to replace ABS by 2030. The company says that the challenge is to identify a new resin that will be sustainable and yet be able to meet the same characteristics as the material of its current locking building blocks.
Lego’s toys are passed down from one generation to the next because of the high durability of the material. Therefore, the company’s goal is to find a sustainable alternative that is just as durable as the existing material. While the search is still in its early stages, Lego has already tested material using an impact modified polylactic acid; the test results are “very, very close.”
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KEYWORDS: Business & Trade, Green Business, Justmeans, lego, csr, Corporate Social Responsibility, sustainability, ABS, Green Companies
