by Mark Yolton
SOURCE:Cisco Systems Inc.
DESCRIPTION:
It’s the holiday season, and ’tis the season for giving!
Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an increasing role in expanding the reach of requests for donations, in creating a propensity to give, and in delivering connected experiences that even themselves provide community benefit.
Known as ‘digital philanthropy,’ more and more donations are digital and utilizing mobile, social media, web and video. Growth of online donating has increased to 11.8% year-over-year, while overall giving increased 3.8% (source: Blackbaud, Charitable Giving Report: How Nonprofit Fundraising Performed in 2012, February 2013).
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KEYWORDS: digital, Mark Yolton, Mobile, philanthropy, Social Media, video, Web, Cisco, cisco csr, csr, Corporate Social Responsibility
