SOURCE:Sustainable Brands
DESCRIPTION:
Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on Black Friday 2011 suggesting that people “Don’t buy this jacket.”
KEYWORDS: Business & Trade, Eco-Living, Consumption & Travel, Energy, Environment, Fashion & Apparel, Marketing, Media & Communications, People, Social Action & Community Engagement, SustainBrands, patagonia, BlackFriday
