More cause marketing research from Nielsen
SOURCE:The Cause Marketing Forum
DESCRIPTION:
Today on CauseTalk Radio, Megan and Joe talk to Nic Covey, Vice President, Corporate Social Responsibility for Nielsen, about a new global study on consumer attitudes toward companies and social responsibility. Nick discusses how consumers are expecting more from companies than ever before, and how the sentiment is shared worldwide by global citizens. We also explore fresh research on consumer willingness to put their money where their hearts are, to buy products from responsible companies and to even pay more for products and services that align with their social values. Tune in now for a show that will update you on the latest cause research from a company that's been analyzing what consumers are buying and why since 1923!
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Contact Info:
Megan Strand
Cause Marketing Forum
+1 (360) 977-3343
ms@causemarketingforum.com
KEYWORDS: Marketing, Media & Communications, Reporting, Ratings & Rankings, cause marketing, cause-related marketing, nielsen marketing research, cause marketing research, consumer expectations companies, companies give back, company donate
