SOURCE:Cone Communications
DESCRIPTION:
Join Cone Communications for a FREE webinar on April 16, 2013, from 2:00-3:00 p.m. EST, to discuss the findings of the 2013 Cone Communications Green Gap Trend Tracker. This five-year benchmark trend tracker examines consumer perceptions and behaviors related to environmental purchasing and marketing, unearthing insights critical to marketers of environmental products.
The webinar will cover:
• The gap between consumer perception of responsibility and reported action
• Consumers’ stated barriers to responsible product use and disposal
• Consumers’ expectations of companies’ roles in “closing the loop”
• Ways companies can clarify environmental marketing messages to encourage more responsible consumer behavior
• Resources consumers are most likely to use when making environmental purchase decisions
Speakers:
Jonathan Yohannan, Executive Vice President, Sustainable Business Practices, Cone Communications
Liz Gorman, Senior Vice President, Sustainable Business Practices, Cone Communications
To register for this FREE event, visit https://www3.gotomeeting.com/register/299360670.
KEYWORDS: Business & Trade, Eco-Living, Consumption & Travel, Environment, 2013 Green Gap Trend Tracker, Green Gap, recycle, Cone Communications, csr, sustainability